J.W Anderson

JW Anderson set out a competition ‘Your Picture’ on his social media allowing photographers to have the chance to shoot his A/W campaign.

 “Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and women swear elements.”

                                                                                                                                                J.W Anderson website [about page]

Breaking down his ethos:

-Cyclical

-Genderless

-Playful

-Empowering

-Object Interaction

-Plays with the human form

The Concept:

Lost in Tran- generation

We live in a society consumed by technology, yet yearn for a simpler traditional form of communication. We wanted to show the emotions of feeling in-between two periods; the past and the future. To convey the nostalgia of the past, a 70’s inspired colour palette was used. Using yellow, green and orange tones to suggest the emotion of warmth and longing for a society, which was simpler.

Technology creates visual images via invisible patterns of electricity and magnetism. To show a connection to a heavily technological society, wires were used to show how humans stay in contact with one another.  With the notion of wanting to break free to a simpler future, the wires act as a pulling mechanism for bringing the individual, back to the modern day society.

Curated by Lyn Dizon and Isobelle Binns

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Model 

Daisy Chain Scott - Scouted